Maahir — Pakistan's AI-Powered Skills Platform

How Maahir Works

The three-layer system: scenarios → soft skills → AI tools → real gigs.

Most edtech platforms teach you about a topic — videos, quizzes, certificates. Maahir teaches you how to do a job — by practicing the conversations, decisions, and tools you'll use every day.

1

🎭

Practice the conversation

Practice real workplace conversations with an AI that plays the other side. Hostile client, sceptical boss, difficult colleague, negotiating supplier. You reply in character. The AI scores you. 9,259 scenarios across 18 skills × 20 contexts × 24 roles × 3 levels.

2

🧭

Decide what to do

3,625 multiple-choice scenarios. Real Pakistani situations — Hafeez Center price wars, BISP delayed payments, PPRA tenders, Kabli-market parts. Choose A/B/C/D. See outcome + lesson. +15 XP for the right call, +5 for trying.

3

🛠️

Learn the AI tools

16+ AI generators in the Business Toolbox — Pricing Calculator, Quotation/Invoice, Cover Letter, Lean Business Plan. Use them on your actual job, not on a fake assignment. Plus 1,079 5-minute micro-cards on Prompt Engineering, Canva, Excel, AI ethics.

4

💰

Earn real money

Maahir Works connects you to real Pakistani businesses with real paid gigs — Lahore Bakery, Karachi Clinic, Multan Textiles, Peshawar Hardware. You do the work, you get paid (Rs 8K-40K per gig), you build a Skills Passport employers can verify.

Sectors we cover

From a mango orchard in Tando Allahyar to a Shaukat Khanum ICU at 3 AM.

Every scenario is born Pakistani. Not "international" content awkwardly localized — real Pakistani characters, real Pakistani businesses, real Pakistani stakes.

🌾

Agriculture & Farming

~340 scenarios

Mango orchards, cotton, wheat, sugarcane, rice, maize, dairy. Drip vs pivot irrigation, drone spraying ROI, Kisan Card loans, mango export rejection, broiler economics in Quetta, cold chain on Makran Coast, sugarcane vs rice water clash, family pushback on tech spending, frost alerts.

Agriculture pack · 55 Mountain Agriculture · 50 Balochistan Value Chains · 50 Solar & Green Jobs · 50

🏥

Healthcare & Hospitals

~99 scenarios + 5 modules

ICU ventilator pressure spikes, mass casualty motorway pile-ups, night duty with one house officer, pediatric asthma dose errors, post-op anticoagulant double-doses, dengue surge overwhelm, nursing mass sick-out, paediatric triple-bunking, rural BHU dehydration, heatwave emergency in Interior Sindh.

Doctor & Clinic · 55 Pharmacist · 15 CHW · 12 Healthcare Admin · 12

🏛️

Government & Civic

~290 scenarios

Filed FIR at the local thana. NADRA CNIC renewal. FBR notice. Traffic police encounter. Court appearance. Official letter. Public grievance. BISP payment delayed. DA office interaction. Passport renewal. WAPDA complaint. Marriage registration.

Government comm skill · 290 Boundaries skill · 341 Workplace context · 3,339

🏗️

Skilled Trades

~60 scenarios

Auto mechanic: Kabli-market counterfeit parts, comeback warranty complaints. Electrician: 7/29 shortcut wiring, dangerous shortcuts. Plumber: seepage blame games, four-floor building pipe. Carpenter: Pinterest designs that don't work. Construction: mid-build changes. Painter: catalog jaisa contract.

Auto Mechanic · 3 Electrician · 3 Plumber · 3 Carpenter · 3 Trade Digitization · 45

🎓

Education & Teaching

60 lessons + 50 scenarios

Parent complains about low marks. Student plagiarized — first offense. Burned out, thinking of quitting mid-term. Matric board exam prep. Classroom management. School admissions. Scholarship applications. Teacher pedagogy 6 lessons. Teaching Pro pack 12 scenarios.

Teacher Pedagogy · 6 Teaching Pro · 12 Exam Prep with AI · 50 Wisdom Hub · 60 lessons

🍽️

Hospitality & Tourism

~140 scenarios

Guesthouse management. Restaurant customer complaint. Tour operator cancellation. Hotel front desk. KP Tourism (45 scenarios: Peshawar valley guides, Swat, Chitral). Balochistan Tourism (35: Quetta, Gwadar, Khuzdar). Coast & Climate (40: Sindh coast fishing communities).

Hospitality Pro · 6 KP Tourism · 45 Balochistan Tourism · 35 Coastal Climate · 40

🛡️

Cybersecurity & IT

Pro pack + Mastery track

SOC analyst 2 AM alerts. Pentest report writing. GRC compliance for Pakistani firms. Ethical Hacking aptitude assessment. Cybersecurity Mastery (10 modules). IT support: helpdesk escalation, sysadmin, office tech. 8 cybersecurity modules in foundation.

Cyber Pro · 6 IT Support Pro · 12 Cyber Mastery track · 10 modules Ethical Hacking assessment

🌍

NGO & Development

~60 scenarios + full track

SDG framework. Donor landscape (World Bank, ADB, GIZ, JICA, UNDP, USAID, FCDO). Logframes. Theory of change. M&E. Donor writing. Partnerships & compliance. Social worker case files. Community health workers. Rural livelihoods. UN Women beneficiary tracking.

SDG & Development track · 7 modules Social Worker & NGO · 5 Rural Livelihoods · 6 8 donor sub-pages with bespoke pitches

🛒

Retail & Small Business

~50+ scenarios

Kirana shopkeeper: wholesale price hike, discount chain opening across the street. Marketer: low CTR on Meta ads, debugging funnel. Sales Pro: cold calls, objections, closing. Home Income Online (50 scenarios for women earning from home via Instagram, WhatsApp, Daraz).

Retail & Kirana Shopkeeper · 3 Marketer · 50 Sales Professional · 22 Home Income Online · 50

📱

Digital, Freelance & Marketing

~140+ scenarios

VA: clashing calendars, personal errands, 9pm calls. Social Media Manager: viral-on-Rs-5,000 demands, comment wars. Content Writer: "ye pasand nahi aya" rejections, Rs 500-per-article rates. Web Developer: "Daraz jaisa site" budgets, unpaid final invoices. Online Tutor: parents expecting A+ in a month.

Social Media Manager · 25 Web Developer · 5 Content Writer · 5 Virtual Assistant · 5 Translator · 5 Online Tutor · 5 Customer Support · 5 Data Annotation · 5

🏢

Corporate & Office

~150+ scenarios

Project Manager: bridge between client and coder. QA Tester: bug reports, release decision. HR Professional: hire, grow, keep great people. CEO & Business Owner: lead the whole game. IT Services Sales: sell outcomes, not hours. Facilities Pro: building services. Systems Builder: design it, build it with AI.

Project Manager · 35 Marketer · 50 HR Professional · 18 Sales Professional · 22 CEO & Executive · 23 14 corporate packs total

👩

Women's Economic Empowerment

1,039 scenarios + 162 exercises + 146 Saheli resources

8 character modules + 8 home-business modules. 744 female role-plays. 295 female decision scenarios. 146 Saheli Toolkit resources (73 business ideas, 30 AI prompts, 20 templates, 13 guides, 10 legal/safety). Stitching, food, beauty, freelancing, content creation, teaching, reselling, micro business — all home-based.

8 character modules · 49 ex. 8 home-business modules · 112 ex. Saheli Toolkit · 146 resources 744 female role-plays

⭐ The Maahir difference

Practice the conversation before you have it for real.

Maahir's role-play engine puts you in real Pakistani workplace situations. The AI plays the other side — a hostile client, a sceptical boss, a difficult colleague — and scores you at the end. No other platform has this at this depth and localization.

Pakistani professional in AI role-play session

9,259

role-play scenarios

18 skills — Communication, Negotiation, Boundaries, Safety, Resilience, Interview, Sales, Freelancing, and 10 more
20 contexts — Business, Workplace, Daily Life, Career, Digital, Home, Money, Education, Health
24 roles — Professional, Manager, Founder, Freelancer, Student, Job Seeker, Spouse, Friend, Teacher, and 15 more
3 levels — Easy, Medium, Hard
17 languages — live translation including Pashto, Sindhi, Balochi, Hindko, Kashmiri

Live Example · "Everyone Is Admin"

You are: The IT lead removing local admin across staff.
AI plays: The operations head, twenty years in, who genuinely believes waiting for IT is inefficiency dressed up as security.
Situation: The security audit found every staff account has local admin. Half the office will follow the operations head's verdict.
Your task: Sell the lockdown.

Examples by sector (Pakistani-specific)

🌾 Agriculture

Drip vs Pivot on Mango Orchards, Tando Allahyar

Drone Spraying ROI on Cotton, Multan · Kisan Card Loan · Frost alert on mango blossoms

🏥 Healthcare

ICU ventilator pressure spike · Lahore

Mass casualty motorway pile-up · Karachi · Post-partum hemorrhage ignored · Lady Reading

📱 Marketing

"Viral on Rs 5,000" demands from boss

Comment wars on Facebook · Reports clients can actually read

💻 IT Sales

Hafeez Center price war on warranty

200-laptop PPRA tender · RMA vanished into courier limbo

📸 Photography

"Send us all the RAW files" — Karachi wedding

Family pressure for RAW photos · Rawalpindi · Last-minute F-7 demand

⚖️ Lawyer

Client can't pay, work already done

Opposing counsel threatens you · Client wants you to fix witness statement

👩‍🏫 Teacher

Parent complains about low marks

Student plagiarized — first offense · Burnout mid-term

🏪 Shopkeeper

Wholesale price hike — supplier raises 15%

Discount chain opens across street · Month-old returns

73 Profession Packs

One for every real career in Pakistan.

Each pack bundles realistic practice scenarios, AI tools, and micro-lessons — from tailoring and kirana shops to HR, sales, IT, and the C-suite. 1,259 scenarios across 73 careers.

🚀Startup Founder · 11 💻IT Product Sales · 12 ⚖️Lawyer · 25 📣Social Media Manager · 25 🏥Doctor & Clinic · 55 🌾Agriculture & Farming · 55 🏥Healthcare Pro · 55 🏔️Mountain Agriculture · 50 ☀️Solar & Green Jobs · 50 🐪Balochistan Value Chains · 50 🧵Artisan & Heritage Crafts · 50 🛡️Digital Safety for Girls · 50 ♿Disability-Inclusive · 50 📝Exam Prep with AI · 50 📱Smartphone Basics · 50 🏠Home Income Online · 50 📣Marketer · 50 🏔️KP Tourism Pro · 45 🔧Trade Digitization · 45 🌊Coastal Climate Pro · 40 🏦Banker · 40 🐪Balochistan Tourism · 35 📋Project Manager · 35 🧮Accountant · 33 ⚖️Lawyer · 25 📣Social Media Manager · 25 👔CEO & Business Owner · 23 🤝Sales Professional · 22 🎨Designer · 22 ✍️Writer · 21 👥HR Professional · 18 ✈️Overseas Worker · 16 💊Pharmacist · 15 🛎️Front Office Pro · 15 🔧Facilities Pro · 15 🧑‍🏫Teacher · 65 🐞QA Tester · 10 📊Business Analyst · 10 🖥️IT Services Sales · 12 🏢Software House Pro · 12 💽IT Support Pro · 12 🎪Exhibitions · 12 🏥Healthcare Admin · 12 🏥Community Health · 12 👩‍🏫Teaching Pro · 12 🛡️Cyber Pro · 6 🏨Hospitality Pro · 6 🚚Supply Chain Pro · 6 ⚖️Legal & Compliance · 6 🎧Customer Success · 6 👩‍🏫Teacher Pedagogy · 6 🌾Rural Livelihoods · 6 🛠️Systems Builder · 6 🧑‍💻Freelancer Pro · 6 🎬Video Editor · 5 🎨Graphic Designer · 5 📋Virtual Assistant · 5 💻Web Developer · 5 ✍️Content Writer · 5 🧑‍🏫Online Tutor · 5 🎧Customer Support · 5 🌐Translator · 5 🏷️Data Annotation · 5 🧸Childcare · 5 ⚙️Engineer · 5 📰Journalist · 5 🤝Social Worker · 5 🔧Auto Mechanic · 3 🎨Painter · 3 ⚡Electrician · 3 🚿Plumber · 3 🪵Carpenter · 3 👨‍🍳Chef & Caterer · 3 💅Beautician · 3 🧵Tailor & Designer · 3 🏍️Delivery Rider · 3 🏠Property Dealer · 3 📸Photographer · 3 🎪Event Planner · 3 📱Mobile Repair · 3 🏗️Construction · 3 🏪Retail & Kirana · 3 +Browse all 73

17 languages · including 8 Pakistani regional languages no other platform covers

Your mother tongue. Your pace.

Most edtech platforms offer English-only content. DigiSkills is Urdu-only. Coursera is English-only. Maahir is the only platform where a 14-year-old in Tharparkar can learn in Dhatki, a farmer in Gilgit in Burushaski, a teacher in Quetta in Balochi.

⭐ Real money · real work · right now

Maahir Works: earn while you learn.

Real businesses. Real money. Real Pakistan. Browse open paid projects, propose, deliver with a mentor, get paid. This is the killer feature no other edtech platform has.

Rs 15,000 - 25,000

Lahore Bakery — website redesign

WordPress · Web Design · 2 weeks · Model Town

Rs 20,000 - 35,000

Karachi Clinic — WhatsApp chatbot

ManyChat · Google Sheets · 3 weeks · DHA

Rs 10,000 - 15,000

Islamabad Boutique — social media setup

Canva · Meta Business · 1 week · F-11

Rs 25,000 - 40,000

Peshawar Hardware — inventory tracker

Google Sheets · Apps Script · 3 weeks · Hashtnagri

Rs 8,000 - 12,000

Multan Textiles — product descriptions

English · Copywriting · 1 week · Exporter

Browse All Open Gigs →

For NGOs · UN · Bilateral · Government · Corporate CSR

Deploy Maahir in your next cohort. Free for beneficiaries. Measurable for you.

🇯🇵

JICA Pakistan

AI tutor as quality learning alternative. Disaster-resilient: phone-based, works during floods. Aligns with AQAL Phase 3.

🇪🇺

EU + GIZ

Digital TVET delivery. Aligns with Sindh PAIDAR (€65M). German dual-system: theory + practice.

🌍

World Bank

Skills → Jobs pipeline. 144 modules across 16 tracks. Per-beneficiary M&E reporting. HCP-aligned.

🇺🇸

USAID + ADB + ILO

Economic growth. Skills for jobs. Decent Work principles. M&E framework compatible.

🇬🇧

FCDO / British Council

Girls' education. UK-standard safeguarding. English embedded in every module. Home-based for purdah-compliance.

🇺🇳

UNICEF + UN Women

Kids Mode with guardian controls. 8 Women Empowerment modules. 744 female role-play scenarios. Female counselor routing.

🇵🇰

NAVTTC + BISP

TVET at scale. Waseela-e-Taleem + digital skills. Auto-nudge engine reduces dropout.

🇦🇪

AKDN (AKES, AKRSP, AKF, AKU)

Ismaili community + GB + Chitral + Hunza. 9 languages. Special needs built-in.

Cost per beneficiary: ~PKR 500 - 1,500/year at scale

Compare to traditional TVET at PKR 8,000 - 25,000/learner. Maahir undercuts by 50-95%.

Email hello@maahir.io →

For employers

Hire from Maahir. Every skill claimed is verified.

Maahir graduates come with a public Skills Passport. Every exercise completed, every assessment scored, every certificate issued — timestamped, geocoded, employer-verifiable.

Browse Talent Portal — public directory of graduates
Post a job — matched to candidates with the right skill profile
Maahir Works — short-term paid projects (Rs 8K - 40K each)
Verify any certificate — by code, no login needed

Hire from Maahir →

For women and young entrepreneurs

Learn safely from home. Build income without leaving.

8 character modules + 8 home-business modules · 146 Saheli Toolkit resources · 744 female role-plays · 295 female decision scenarios · 100+ female safety scenarios. Female counselor routing for distress signals.

Stitching & Fashion · Home Food · Beauty & Wellness · Freelancing from Home
Content Creation · Teaching & Tutoring · Reselling · Micro Business
Professional Confidence · Workplace Safety & Harassment Awareness
Setting Professional Boundaries · Career Growth · Communication Style

Explore Women Empowerment →

For schools & universities

Add Maahir as your parallel AI lab.

Students practice what theory skips. Phones they already have. Languages they already speak. No new teacher recruitment, no new curriculum design.

1,800+ TCF schools — eligible to add Maahir as digital AI lab
Universities — supplementary AI lab + intern pipeline
Vocational institutes (TEVTA, PVTC, SSD) — replace classroom with phone
Special needs (NOWPDP, KVTC) — visual/hearing/motor/cognitive support

Partner With Us →

FAQ

Common questions.

Is Maahir really free?

Yes, for the AI Pakistan Fall 2026 cohort. After that, pricing will be announced.

Do I need a smartphone?

Yes. Maahir works on any Android phone with internet. Optimized for low-end devices and 2G networks.

What languages do you support?

17 languages: English, Urdu, Roman Urdu, Punjabi, Pashto, Sindhi, Saraiki, Balochi, Hindko, Kashmiri, Shina, Balti, Burushaski, Wakhi, Khowar, Arabic, plus auto-detect.

Will I get a certificate?

Yes. Track completion certificates with verification codes. Anyone can verify at /verify/<code>.

How is this different from DigiSkills?

DigiSkills is video-based (pre-recorded). Maahir is AI-led practice with role-play scenarios, real gigs, and 17 languages. We are partners, not competitors.

How is this different from Coursera?

Coursera is international, English-only, paid (PKR 16K+/year). Maahir is Pakistan-context, multi-language, free, with real gigs at the end.

Can my organization use Maahir for training?

Yes. NAVTTC, BISP, TVET institutes, schools, NGOs, and CSR programs all run cohorts on Maahir. Email hello@maahir.io.

How do the role-plays actually work?

You're given a role (e.g. IT lead). You're told what AI plays (e.g. operations head). You see the situation. You type replies in character. After a few exchanges, AI scores you on clarity, empathy, persuasion.

What's the philosophy behind Maahir?

Soft skills are learned by practicing — not by watching videos about them. Then we teach you which AI tools can do the boring parts of your job. Then you get a paid gig.

Ready to develop yourself — or your next 100,000?

Join the AI Pakistan Fall 2026 cohort. Or partner with us to deploy Maahir in your next program.

Apply Free → For NGOs & Partners →

We teach soft skills the way the world actually works: via role-play scenarios. Then we teach you the AI tools.